From Academy to First Team

Media, Narrative
& The Star

How media systems and narratives shape public perceptions, career opportunities, and athlete branding during the youth-to-pro transition.

Project Aims

Mapping the transition from "Academy Prospect" to "First Team Star."

Aim 01

Timelines

Constructing verified career timelines and media-attention counts for five key players.

Aim 02

Framing

Analyzing dominant narratives (e.g., "prodigy," "controversy") across press, broadcast, and social.

Aim 03

Impact

Identifying how sensational headlines or club narratives facilitate or hinder trajectories.

The Case Studies

FIVE PLAYERS. FIVE NARRATIVES.

01 The Creative

Eberechi
Eze

Crystal Palace

Eberechi Eze
↗
02 The Icon

Marcus
Rashford

Manchester United

Marcus Rashford
↗
03 The Complex

Mason
Greenwood

Marseille

Mason Greenwood
↗
04 The Breakout

Kobbie
Mainoo

Manchester United

Kobbie Mainoo
↗
05 The Star

Victor
Osimhen

Galatasaray

Victor Osimhen
↗

Methodology: Quantitative

Compiling debut and milestone dates from Transfermarkt. Measuring media attention using counts of articles and social-post volumes in selected windows.

Methodology: Qualitative

Thematic discourse analysis of feature articles and match commentary to identify framing narratives like "prodigy" or "comeback."

© 2025 The Players Rising.

Supervisor: Media Studies Dept.

Photos via Wikimedia Commons: Marcus Rashford by Bryan Berlin / WikiPortraits (CC BY-SA 4.0); Kobbie Mainoo by Bryan Berlin / WikiPortraits (CC BY-SA 4.0); Old Trafford by Arne Müseler (CC BY-SA 3.0 DE); Stade Vélodrome by Zakarie Faibis (CC BY-SA 4.0); Stadio San Paolo by C.R. (CC BY-SA 3.0).